Ancillary product 2 Final Poster Design

I have created a teaser poster for my short film "Hardware", which presents a single prop piece (being the goggles worn by the antagonist), and a hand cradling the goggles which is distorted (representing a dystopian resembelence, showing sci-fi).

The actors names and credits are written in bold-black text to contrast to the image's background. The title is in contrast to all of the subjects in the image, and boldly presents the key genre of sci-fi with the distorted colours and shapes within each letter. The text at the bottom shows "21122012" which represents the 21st of December 2012, which was the proposed date of doomsady, which I've input into my teaser poster, and the text along the right makes no sense, because it displays an error, justifying that doomsday was wrong, until the english text mentions "both of them", which implies that there's more than one world.

Ideal Poster Choices

I have taken many photographs that I have decided would be best suited for a teaser poster. I have chosen to design a teaser poster, as I would like to have no specific contents revealed until my audience has seen the film. I will provide small hints into my plot, and I shall display the key genres of action and sci-fi, to convey into my poster. 

I experimented with abstract portraits of one of the props used within my film, as I believe it has an iconic display for the antagonist character, I have photographed only the goggles, with minor technical references. One of these images will be converted into a final theatrical poster.

Looper Poster Analysis

This is an analysis presentation for posters produced for advertising the film LOOPER, for its initial cinema release. 

Construction Final Film Product - HARDWARE

Hardware from Luke Anderson on Vimeo.
This is the final draft for my short film, titled: HARDWARE. The film conveys the action and sci-fi genres as one combination throughout. The film centers around one character, who lives on a more hostile planet, that's parallel to our own. The origin of this film was adapted from the theory of Domesday, and how past portrayals of the worldly apocalypse would play for Earth. But the main character "Johnathan Stanston" has realization of our world and his own, existing together, and being both, accessible, through black holes. The message from this film, is to explain how the apocalypse may have already happened, not necessarily on our planet however, but on one that's extremely familiar.

Film editing - video evidence

This short video shows my involvement in the editing of my short film "Hardware". This video classes me as the prime editor for my film, and entitles my work to be genuine.
Film editing from Luke Anderson on Vimeo.
Post-Production and editing with Apple Mac, on I-Movie HD.

Inspirations for Poster Ideas

I have selected a variation of posters and downloaded them from the internet to analyse for an online presentation. These posters are directly referenced to the filmmakers, and are parts of the initial marketing campaigns.

As the film describes itself, this is Looper, a sci-fi film made with 2 actors globally known, some by epic action films, and some by teen romantic comedies. This poster consists of plenty of information, such as; tag-lines, actors names, and distribution logos and information. The linear gradient of the background is plain, yet effective in presenting contrasting figures.

Poster analysis

For my short film, I will be self-generating a poster for an exhibited advertisement (to be exhbitibed both virally and within public structures) to go alongside my presentation. The poster will display my key genres for Action & Sci-fi. Action means that I will have to design/capture an image that shows movement, or a sense of fast pace with fierce facial expressions and a providence of props. Sci-fi may mean that I'll have to include a dark sense of lighting with rays travelling across the image, and props that will conceal the bodies of my actors within the photo, that would seem futuristic/ unnatural.

Some of my poster research includes films relatively similar to my genre selections: Looper, Ghost in the Shell, District 9 and The Terminator. The presentation below demonstrates the key aspects to analyse for a film poster.

This poster anlysis doesn't explain which type of poster this is however. There are three types of poster catergorising that this poster could belong to. There is:

• Teaser - This will be the most basic. It won't reveal much of the plot, but may have picture of the stars and the title.
• Main Theatrical - This will include infromation on the production crew, the stars, and the distributors.
• DVD Release - This will contain the same content as the Main Theatrical poster, with both positive line reviews and relevant publications.
• Genre Identification - Props, costumes, etc... That will include images relevant to the genre. An Action film would include guns and/or explosions. Whereas a a Sci-Fi would display alien/futuristic effects within the image.
• Character - This will display the lead actor/actress.

These elements are vital in the creations of film posters. But there also other elements that can be deciphered within the poster, such as; key settings for the film and main characters, clues to the narrative, colours, and layout, with written textual displays and unique selling points which shows how it differs from other films.

I will have to include some of these elements to display my poster for the film critique.