Audience Theory

Analyzing types of audiences will help me choose an appropriate audience for my short film project.
Demographic: Categorizing                                              
Audiences :

• Age
• Class
• Ethnicity
• Religion
• Earnings
• Education
• Gender                                       

A - 100K earnings
B - 50/60K earnings
(B, C1, C2) - Graduates, 35K earnings + Employment (Doctors, Teachers, etc...)
(C2, D) - (Training for jobs) School level education (Plumbers, Journalist)
E - (Not in education, or employment) Low wealth

System - Benefits of the Industry
Product Placement
Marketing + Promotion
Focus Groups
Creating a Target
These elements of the industry can help provide benefits for certain groups and promotions of those groups will increase the values received.

There are 3 types of groups for target audiences in todays society, those being:

• Traditionalist (Who want to see the same things every time, with minimal changes).
• Post-Modern (New technologies and methods, experimenting with varieties of film).
• Hedonist (Both Post-Modern + Traditionalist. Risk takers. New. Innovative. Random).